University of Phoenix Advertising Plan Presentation

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Assignment Content

  1. Discuss the pros and cons of using the following media in an ad campaign:

    • Print
    • Billboard
    • Radio
    • Television
    • Social media (Facebook, Twitter, etc.)
    • Digital (Google, websites, etc.)
    • Include the following information for each medium on the list:
    • When might you use each form of media?
    • What are the pros of each form of media?
    • What are the drawbacks to each type of media?
    • Which audience(s) would be most suitable for each type of media?
    • Create a 12- to 15-slide Microsoft® PowerPoint® presentation and present it to the class. For online students, submit your Microsoft® PowerPoint® presentation, with detailed speaker’s notes.

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