Task 2: Going Global Project Report
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Task 2: Going Global Project Report

Task 2: Going Global Project Report


You work for an organisation considering expanding businesses internationally and are tasked to examine major benefits and institutional voids associated with “doing business abroad”.

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  1. You report should evaluate one of following contexts.

1.1. An organisation originated from a developed country (matured and advanced economy expanding into an emerging or developing market.


1.2 An organisation originated from an emerging or developing country expanding into one of developed or emerging (or developing) markets.


  1. Ideally your organisation offers either new products/services or existing products/services in the new targeted market. If your chosen organisation is already established businesses in the targeted market, then you must offer new lines of products/services in that market.


  1. Methods of doing business abroad could be through export, outsourcing, licensing, alliance (collaboration) or FDI (foreign direct investment).


  1. Relevant theoretical concepts or framework from literature review (Link here how to undertake Literature Review) should be woven in the report.


  1. The lists and classifications of emerging (developing) countries are available from IMF’s World Economic Database (Link here) , MSCI (Link here), GlobalEdge (Link 1 and Link 2) and S&P Dow Jones Indices.


Indicative Guidance


  1. The title of business report


  1. Executive summary or Abstract (max. 300 words): Provide a summary of the key points of your project that may include:
  • Organisation (products/services)
  • Summary of host market characteristics


  1. Background of organisation (approx. 700 words): Select an organisation of your interest. It can be any types of existing profits or non-profit based organisations such as a multinational enterprise (MNE), a small medium sized enterprise (SME), a start-up firm, a state-owned enterprise (SoE), a family business or a business group (BG). In your report, include a short overview of its history where the organisation is founded, products/services, key competitors, and strengths and weaknesses of the organisation. Provide the organisation’s international operations and current international presence (if applicable). Describe your proposed new or existing product/service that has the potential to bring extra profits or maximise return to your organisation through internationalisation. The proposed product/service can be radically new or existing lines of product/service that can be beneficial in a new market/host economy. If you prefer a publicly listed organisation originated from developed and emerging economies, the UNCTAD (2020) Link 1 and Link 2 and Fortune Global 500 (2020) Link here provide the list of organisations. These are available from the assessment folder under the module tab.


  1. Benefits and institutional voids of a host country and industry related to specific lines of businesses (approx. 2000 words): The proposed destination (or a target market) must be outside of the home country of your organisation. The country/region and industry identified should be the most promising and attractive market, providing following information where appropriate and explain how it is relevant in the context of your report. Evaluation of relevant theoretical concepts from literature review should be woven in the report. These are just examples of factors that you might consider. Do NOT list, but be selective and evaluative in this section.


  1. Economic factors: Patterns and trends in economic development, including GDP, GDP/capita, GDP growth rate, income level and distribution, size of labour force, education level of labour force, labour cost; major sectors of the economy, characteristics of industry, imports and exports, major trading partners; inflation, ease of doing business, infrastructure and logistic (internet penetration, ports, airports, rail services, distribution network and so on) and other relevant economic characteristics.


  1. Political and Legal factors: Political and legal systems, political risks, corruptions, government policy and regulations, property rights and intellectual property protection, corruption, freedom and other relevant indicators.


  1. Social and cultural factors: demographic, level of education, religions, language, consumer tastes and behaviours, attitudes, shared values and belief


  1. Conclusion and recommendation (approx. 1000 words): Suggest how the organisation should manage various management issues to seize opportunities and manage risks in the targeted market.


  1. Reference list (outside of word count): The final section should include full references (in text citations in the main body) to the sources cited in the report (use the Harvard referencing system https://libguides.hull.ac.uk/harvard). The list of end references should be sorted alphabetical order by the last name of authors (or publishers if there are no particular authors). It is strongly recommended that all important tables, graphs and other information be incorporated directly into the main body of the report. Avoid appendices and footnote in your report (Be advised that examiners are not obliged to read appendices – appendices are outside of marking scheme).



Format (Report) – (See general guidance for formatting report here)


Your business project report contains:

  • Title and Executive Summary or Abstract
  • Headings (sub-headings if appropriate)
  • References
  • Page numbers


The report is max 4000 words (The breakdown of word lengths shown each section is indicative. You may adjust them according to the context)




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