Quarterly Journal of Speech, “Rhetoric, risk, and markets
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Quarterly Journal of Speech

Read and summarize the article in Quarterly Journal of Speech, “Rhetoric, risk, and markets:

Write an essay between 800 and 1200 words (excluding references), consisting of three tasks:
1. Read and summarize the article in Quarterly Journal of Speech, “Rhetoric, risk, and markets: The dot-com
bubble,” (published in 2010 by Goodnight and Green) (in approximately 200 words).
2. Explain what behavioral economics is and discuss its role (in comparison to the efficient market hypothesis)
in explaining the events of the dot-com bubble (in approximately 300 to 500 words).
3. Recently, there has been an ongoing boom in many technology companies’ share prices, despite the current
pandemic (see two attached articles from Financial Times and The Economist). In your opinion, will this be
another dot-com bubble and crash? Discuss using behavioral economics and/or efficient market hypothesis (in
approximately 300 to 500 words).
Criteria and Marking:
The total mark for this assignment is 30, which consists of the following criteria:
 Article summary (4 marks)
 Explain behavioral economics and discuss
the dot-com bubble (8 marks)
 Compare the two booms (8 marks)
 Writing Quality (5 marks)
 Presentation (2 marks)
 Reference (3 marks)
In the Writing Quality criterion, your writing style, essay flow and grammar/spelling will be examined. The
Presentation criterion includes various details such as document format, identification and compliance of word
limit. In addition, there are some general points to consider:
 Your essay must have a cover page detailing your ID and word count.
 Remember to give a total word count (excluding references) on the cover page.
 You cannot use any bullet points in explanation or summary.
 Any reference style is allowed, but it must be consistent (i.e. same style throughout the essay).
 You cannot cite Wikipedia or Investopedia.
 If graphs/figures are used, remember to quote the source.
 Use academic writing style and not creative writing style.
 Do not plagiarize! It will be dealt with very seriously in UQ and is simply not worth trying.
Submission:
Each student should submit a Word or PDF file through the Turnitin link on the Blackboard course website.
Submission through email will not be accepted. All submissions will be run through the Turnitin anti-plagiarism
software.

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