Your task is to prepare a business plan that outlines a new entrepreneurial venture.
The plan should cover the idea, its development, launch, and the first 12 months of
A business plan is a practical piece of work written in a report format (using headings
and numbers to structure sections). It should be noted that there is no set formula for
constructing your business plan as each business plan is unique depending on the
nature of the idea/nature of the data collected. However, as a general guide, these are
the headings you may use to structure the plan:
1. Executive summary
2. Business description (including product/service description and business model)
3. The Market (including market research results, prototyping, and marketing plan)
4. People and Operations
5. Finances, assumptions and risk analysis
6. Reflection on viability and further growth opportunities
You are however encouraged to be creative and to deviate from these headings
Note: the plan should contain the following artefacts: Name, logo and strapline for the
business; market research results (including prototyping); a business model; a marketing
plan; a cash flow forecast; pictures of the product/service/prototype; plus any further
artefact which you feel add to the credibility of your new venture idea. These artefacts
should be presented in the main body of the report. Where they are long / complicated
you can put them in the appendix but make sure you present a simplified version in the
main body of the report to be marked.
Assignments should be a maximum of 3,000 words in length.
All coursework assignments that contribute to the assessment of a module are subject to a
word limit, as specified in the online module handbook in the relevant module area of the
MINERVA. The word limit is an extremely important aspect of good academic practice,
and must be adhered to. Unless stated specifically otherwise in the relevant module
Assignment – New Venture Business Plan
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handbook, the word count includes EVERYTHING (i.e. all text in the main body of the
assignment including summaries, subtitles, contents pages, tables, supportive material
whether in footnotes or in-text references) except the main title, reference list and/or
bibliography and any appendices. It is not acceptable to present matters of substance, which
should be included in the main body of the text, in the appendices (“appendix abuse”). It is
not acceptable to attempt to hide words in graphs and diagrams; only text which is strictly
necessary should be included in graphs and diagrams.
You are required to adhere to the word limit specified and state an accurate word count on
the cover page of your assignment brief. Your declared word count must be accurate, and
should not mislead. Making a fraudulent statement concerning the work submitted for
assessment could be considered academic malpractice and investigated as such. If the
amount of work submitted is higher than that specified by the word limit or that declared on
your word count, this may be reflected in the mark awarded and noted through individual
feedback given to you.
The deadline date for this assignment is 12 noon on Thursday 29th April 2021.
An electronic copy of the assignment must be submitted to the Assignment Submission area
within the module resource on the Blackboard MINERVA website no later than 12 noon prompt
on the deadline date.
Faxed, emailed or hard copies of the assignment will not be accepted.
Please ensure that you leave sufficient time to complete the online submission process, as
upload times can vary. Accessing the submission link before the deadline does NOT
constitute completion of submission. You MUST click the ‘CONFIRM’ button before 12 noon
for your assignment to be classed as submitted on time, if not you will need to submit to the
Late Area and your assignment will be marked as late. It is your responsibility to ensure you
upload the correct file to the MINERVA, and that it has uploaded successfully.
It is important that any file submitted follows the conventions stated below:
The name of the file that you upload must be your student ID only.
During the submission process the system will ask you to enter the title of your submission.
This should also be your student ID only
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