Major: business management
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Major: business management

Major: business management
Theme: Recruit more international students for Derby University, especially Chinese students
The questionnaire is about enrollment, this report needs to use my questionnaire
You have to use the survey results of these questionnaires when writing reports.
Marketing the University of Derby to Chinese Students
The Task:  Students are required to develop a strategy for the University of Derby so that it can meet its aim of recruiting more, high-quality Chinese students
It’s useful to take a closer look at these materials, and they are very detailed.
In addition to making the Gantt chart into a table, it also needs to be made into a graph
More than 30 references in Harvard format
CASE STUDY ORGANISATION CHOICE 1
University of Derby
I am very interested in the work of this organization, and my participation will benefit this organization, because I am a student from China, and I came to Derby through a university in China. I studied in China for three years and came to study derby for one year. Marcus Warren calls it progress agreements. I have to say that this is a very attractive agreement. There are many such international institutions and colleges in China, and many Chinese students will choose it. However, many people still don’t know that they can study abroad through this channel or way. As a Chinese international student, I understand the ideas of Chinese students very well, but it is often not for the students to decide on their own. Parents are very important in the decision-making process. Because my English communication is a little difficult, I want to improve my professional skills through this cooperation, and exercise my communication ability in English. But my business communication skills and insight are good. You know, China is a very rich country, which also brings a lot of income for Derby. I can help Derby recruit more high-quality students. I have some good ideas.
This is what the students wrote when they chose the case.
The questionnaire should be placed in the last appendix.

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