International Business and Innovation
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International Business and Innovation

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Japanese clothing chain Uniqlo has exploded rapidly in the past decades. As the Asia’s biggest clothing retailer, Uniqlo made its much-awaited move in India through opening its first shop (a wholly owned subsidiary) located in New Delhi’s Ambience Mall in October 2019.


Using the case of “Uniqlo entering the India market’, students are required to address the questions below by (1) applying relevant academic theories and literature; (2) using sufficient self-collected research data to adjust and support the answers.



1.     By entering the India market, what location-specific advantages can Uniqlo exploit from India? Why did Uniqlo open its first shop in New Delhi? (20 marks)
2.     Utilising relevant analytical tools (e.g. VRIN), critically analyse Uniqlo’s ownership advantages (Oa/Ot/Oi) that can help Uniqlo to beat rivals in India. (20 marks)
3.     How can Uniqlo internalise its ownership-specific advantages (Os: identified in Q2) through the wholly owned subsidiary entry mode in India?  (20 marks)
4.     With reference to different national culture frameworks (e.g. Hofstede etc.), critically discuss both barriers and competitive advantages by comparing the cross – culture differences between Japan and India. (20 marks)
5.     Drawing upon relevant innovation literature, critically discuss what type of innovation strategy Uniqlo adopts, and what benefits and challenges Uniqlo could face by building its local innovation networks in India?  (20 marks)

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