annual financial statements of a London Stock Exchange company
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annual financial statements of a London Stock Exchange company

Assignment Guidance and Front Sheet

You are required to examine in detail the latest available annual financial statements of a chosen company / Group of Companies to provide an in-depth analysis of its financial performance. This MUST be a company quoted on the London Stock Exchange, either the Main List or AIM, and MUST report in GBP.

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If you are in any doubt as to the validity of you chosen company please consult with the module tutor, preferably before the end of the taught phase of the study block.


Your analysis should be in four parts


Max Word limit Marks
Briefly introduce the company and identify one major competitor


100 5
Calculate the TEN (10) most relevant ratios for the two years reported in the latest annual financial statements that you believe will enable you to understand the company’s operational and financial performance. You should justify each ratio chosen. The ratios should cover the areas of profitability, efficiency and liquidity, and should reflect the performance of the company and the industry that it is in


600 20
Using only the ratios in part two, critically appraise the company’s performance in relation to the major competitor identified in part 1. You may use similar ratios calculated for the competitor.


800 20
Based on all your analysis, make a series of no more than five key practical recommendations to the board as to how the company might improve its financial performance. 1000 25




You may not choose one of the companies covered in the In-module presentations.


Guidance Notes:


There is no need to put the financial statements in the PMA, but they should be referenced.


1.     Interpret the basic business accounting statements

2.     Differentiate between the different methods of measuring financial performance within a business

3.     Critically analyse financial data to generate further information

4.     Provide a critical interpretation of the relationship between the operational performance of a business and the financial measures of the business

1, 2, 3, 4


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