Lundbeck Korea: Managing an International Growth Engine

Discipline: Management

Type of Paper: Case study

Academic Level: Undergrad. (yrs 3-4)

Paper Format: APA

Pages: 3 Words: 275


Lundbeck Korea: Managing an International Growth Engine

  1. What priorities will the local, regional, and headquarters managers have? How will their backgrounds and positions in the company influence their concerns? What type of organizational mentality does Lundbeck have? Why has this mentality developed? Does it?
  2. Which functional areas in Lundebeck’s value chain require global integration, and which require local responsiveness? Do you believe Lunbeck’s reporting structures balance these requirements?
  3. What is the value of having a regional division? Should Andersen separate Lundbeck Korea from Lundbeck Asia?
  4. Can you devise a win-win-win solution, one which meets Andersen’s needs and does not result in either Jun or Rajar leaving the company?
  5. Do you believe that this case raises substantial ethical questions? If so, what are they and how would you handle these questions?

Requirements: 3 pages