MK111 Introduction to Marketing

What are the characteristics of services that distinguish them
from products? For each characteristic, give examples of
significance and impact.
Answer THREE Questions
(Approximately 1500 words per question)

1. What are the characteristics of services that distinguish them
from products? For each characteristic, give examples of
significance and impact.
2. What are the four stages – and marketing implications for
each stage – of the product life-cycle? Use examples to
illustrate the stages and their impacts on marketing activities.
3. Will a product/brand that has achieved great success in its
domestic market automatically succeed in international
markets? Discuss using examples.
4. Facebook generates considerable revenues from user data
collection and advertising. Discuss how these activities are
strongly interconnected using examples from your own
experience.
5. Market research data can be collected online and in face-toface interviews. Compare and contrast the strengths and
weaknesses of each of these methods, using examples.
6. Analyse the Micro-Environmental forces exerting pressure on
a firm of your choice.

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