Marketing Manager Analysis Assignment, business and finance homework help

MARKETING – MARKETING MANAGER ANALYSIS

Note: While representative of possible situations faced by the Brooklyn Nets, all scenarios in this assignment are fictional.

Real Business

For a large discount retail store like Target and Walmart, it can be difficult to get the marketing mix just right for a given product. There are so many products in the store fighting for the attention of customers. There is also the challenge of helping the suppliers of each product maximize their profits while making sure the store is making money. With so many things to consider, working in marketing for such a large business can be a challenge.

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Manager Analysis Assignment, business and finance homework help
Just from $13/Page
Order Essay

Your Role

This week, you’ll be acting as a Marketing Manager in the sporting goods section.

WHAT IS A MARKETING MANAGER?

Marketing Managers are responsible for developing, implementing and executing marketing plans, either for an entire organization or for particular categories or products within the organization, in order to attract potential customers and keep existing ones.

Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research to improve existing products and services, working with advertising agencies, and determining the best way to get products in front of customers.

As a marketing manager for a discount retail store in Brooklyn, you have been asked to evaluate a marketing plan for basketballs to ensure that the 4 P’s of marketing are being applied well. Using your knowledge of the 4 P’s and the best approach to generating sales, you’ll take a look at a number of marketing recommendations and choose the approach that you believe will sell the most products.

INSTRUCTIONS

Step 1: Product

In the Marketing Analysis Presentation provided by your marketing team, you’ll see three different basketballs that need to be included in the product display on Slide 2. Each product has unique features.

  • Based on the information provided about the customers that shop at the store location on Slide 3, choose the basketball that you think will sell the most. Write 2-5 sentences explaining the rationale for your decision.

Step 2: Place

On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential buyers about where they are most likely to purchase these products.

  • Use your knowledge about product placement to choose the best place to sell the products, deciding between traditional stores and online. Write 2-5 sentences explaining the rationale for your decision.

Step 3: Promotion

Slide 5 of the Marketing Analysis Presentation shows three recommended advertisements, including a special deal promotion, for the product that is expected to sell the best.

  • Based on the information provided about the customers that shop at this store location on Slide 3, determine which promotional activity will sell the most product at this particular store. Write 2-5 sentences explaining the rationale for your decision.

Step 4: Price

Look at the pricing options available for each of the three products together on Slide 6.

  • Based on your knowledge of the Pricing Strategies discussed on pages 186-187 in the textbook, choose the option that has the best pricing mix for all three products. Refer to the customer information on Slide 2, if needed. Write 2-5 sentences explaining the rationale for your decision.

Note: You should complete Step 5 after reading the material in Week 7.

Step 5: Brand & Sales Pitch

The company that makes one of the basketballs is looking to rebrand the product. They have asked for your input on possible brand ideas.

  • First, read the Brand Vision statement which summarizes the goal for the new brand. Then, look at the logo, name, and tagline recommendations. Which of the two brand directions do you think best meets the goals of the brand vision? Please support your decisions.
  • Second, write a 2-3 sentence sales pitch that you would use to try to convince someone to purchase this product.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Home Work Stand
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
History
Excellent work, thank you so much for doing this on such short notice! You're a lifesaver!
Customer 452445, January 21st, 2022
History
Great work. Thank you.
Customer 452445, September 27th, 2021
Classic English Literature
Great detailed work, I am very happy with the result of this writer's work. Thank you so much for delivering my paper perfectly and way before the due date.
Customer 452445, January 19th, 2022
Social Sciences
The formatting was not okay but the paper was great.
Customer 452445, November 2nd, 2021
Business Studies
Paper is great. Just only needed the one reference. Thank you
Customer 452445, June 14th, 2022
Business Studies
Amazing job on a tight deadline. Met all requirements and some. Will hire again if needed.
Customer 452445, March 3rd, 2022
Nursing
I am so pleased with your services Thank you so much for a well-done job with my papers!
Customer 452445, January 9th, 2022
Classic English Literature
Wonderful writer. Pay attention to detail. Does not plagiarize. Always completes work on time!
Customer 452445, March 3rd, 2022
Biology (and other Life Sciences)
Awesome.........................
Customer 452445, October 30th, 2021
Psychology
You have done a fantastic job ???? thank you.????
Customer 452445, January 14th, 2022
Computer science
The work and detail provided in the assignment were exactly what I was looking for! Very pleased with the whole process and the data which was analyzed. I could not have asked for a better writer, thank you again for your hard work, and Happy Holidays
Customer 452445, December 10th, 2021
Political science
The best Writer, always perfectly written papers!
Customer 452445, January 20th, 2022
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Order your essay today and save 15% with the discount code ESSAYHELP