MANM115 Innovation Management Individual Assignment

The report should review innovation theory and then review the commercial context including
internal factors such as leadership, structure, and culture and external factor

Congratulations! You have secured a prestigious placement as an innovation consultant with a
major multi-national company facing major challenges in the increasingly complex business world
to deliver cutting-edge products and services. The designated company is chosen from a preagreed list of companies.
You are to investigate the innovation process for the company and develop a report for your
findings. In the report, you need to review and evaluate critically specific aspects of innovation by
discussing them in relation to topics, theories, models and case studies developed in lectures,
tutorial and further readings.
The report should review innovation theory and then review the commercial context including
internal factors such as leadership, structure, and culture and external factors such as strategy
and market environment before developing evidence to support recommendations for proposed
changes to the innovation processes.
Evidence should be developed by discussing, analysing and evaluating potential problems,
potential solutions, and potential hurdles to the proposed changes to the innovation processes.
Based on your report, management may accept the recommendations and propose the changes
to the board of directors.
For designated companies seeking your help, please choose one and sign up on SurreyLearn
under the appropriate group. Spaces are limited so first come, first serve;
Format: report.
Word limit: Maximum 3,000 (executive summary, appendices and references are not included in
the word limit).
Submission deadline: 8 June 2021 by 4.00pm on SurreyLearn
Marking criteria:
Individual Project: (80% of final mark)
Innovation Theory 30%
Commercial Context 30%
Innovation Management Recommendation 30%
Presentation & Style 10%
Report Structure Notes
Title Page Title, name and URN should be included;
Executive Summary Describe structure of report and highlight key findings for each
section;
Table of Contents All headings, sub-headings and appendices should be numbered
and included;
Introduction Background information to development of topic- different than
executive summary;
Main Body Develop topic using description, analysis and evaluation with
headings and sub-headings used to separate and to organise
discussion;
Conclusions Summarise findings from main body including recommendation;
Reference List List all sources of information used to develop the report using
Harvard referencing;
Appendices Should have titles and be numbered by using letters;
MANM115— Individual Assignment Assessment Form
STUDENT NAME: DATE:
Marker’s initials:
Notes Mark
Innovation Theory
Critically discuss broad range of academic
theory, models and tools from literature;
Define innovation without using the terms
incremental or radical;
Discuss relationship between organisational
architecture and innovation;
Discuss critically at least 3 presentation topics
with examples and evidence;

/30
Designated Company
Discuss critically wide range of internal factors
for designate company related to innovation
management including leadership, structure and
culture;
Critically discuss wide range of external factors
related to innovation management including
topics such as the external environment and
strategy;
Apply commercial research critically using
examples, evidence and theory;

/30
Innovation Management Recommendations
Critically discuss key proposals to improve the
innovation processes for strategies of growth for
the designated company using commercial
research, examples and theory;
Should relate to previous discussion of
innovation theory and the commercial context
using examples and evidence;

/30
Presentation & Style
Appropriate report structure with referencing and
clear writing style;

/10
Overall comment