Easy Steps on How to Write A SWOT Analysis

Easy Steps on How to Write A SWOT Analysis

Many companies like to use a SWOT analysis to look at the company’s external and internal strengths. They can be changed but often require work, and that is exactly what SWOT analysis does. It’s a big part of the whole business planning process and will save a person a lot of time later. The SWOT analysis is very important, it indicates the strengths, weaknesses, opportunities, and threats that the organization is facing in its activities in order to achieve its objectives/mission and it is the center on which the discussions of this paper are based.

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 What is a SWOT analysis?

SWOT is an acronym for strengths, weaknesses, opportunities, and threats. While strengths and weaknesses are internal factors that affect the way a company does business, opportunities and threats are external factors. SWOT analyzes can be applied to an entire company or organization or to individual projects within a single department. Most commonly, organization-level SWOT analysis is used to determine how companies are aligned on growth paths and goals for success, but it can also be used to determine how well a given project is performing according to original expectations.

SWOT Analysis Elements


It is these organizational qualities that lead you to the goals you have set. Your strengths list should focus on your existing resources and skills. It has to be about the things that you do or that your company is doing well. These could be your accomplishments or the accomplishments of your business big or small and the assets that you or your business own. Your strength gives you the greatest advantage; They are the resources that move you forward and that you can develop further as you progress. Here are some strengths that make many organizations easier to perform. This includes preferred quality and brand, large company size, and strong sales growth. This offers advantages over their competitors in business.


These are internal factors that act as barriers preventing the organization from achieving its goals. It can be more difficult to list your weaknesses than to describe your strengths. Understanding the barriers that stand in your way and the elements of your business or skills that you may need to improve is just as important as realizing your strengths. Once you’ve identified your weaknesses, you can start working on them and base your next steps on them. Some of these weaknesses are very difficult to address. For example restricted access, restrictions with a modest advertising budget. However, this does not mean that hope is lost. There are many ways to make a company competitive. like building strong and meaningful relationships with customers, which was not just one of the company’s strengths,


These are aspects of the external environment that a company can use to improve profitability while stabilizing customer loyalty and market base. See your opportunities as potential strengths in the future. Your opportunities are assets, resources, and events that may be useful to you in some way in the future. You may need to change or otherwise adapt part of your current curriculum to take advantage of these opportunities, and that’s not necessarily a bad thing.

Here are some questions you can ask yourself in order to identify your potential opportunities: What is happening in the current market that you can benefit from? What changes have you made that have produced positive results? What’s the job for other companies? How can you introduce new technologies to make your operations more efficient? What costs can you cut? Can you reach new industries or demographics? How can you improve or update your marketing techniques? How do you remove existing obstacles?


Threats are external factors that prevent a company from achieving its desired goals. Just as your chances depend on your skills, so do your threats; But that doesn’t mean you shouldn’t start thinking about it! When you are aware of the challenges you may face, you can either plan them or address them with solutions. Try to think of as many future events as possible that could realistically get in the way of the momentum you build in order to capitalize on your strengths and opportunities. Each threat and the appropriate response to it are different. Regardless of what specific threats you identified in your SWOT analysis, responding to and monitoring these threats should be a top priority, regardless of how much control you have over them.


Ho to Do a SWOT analysis

Now that you’ve completed the SWOT chart and prioritized your SWOT results, you have the basic information to start creating your SWOT analysis paper

  1. Define the goal of your SWOT analysis

To get the most out of your SWOT analysis, there should be a question or goal in mind from the start. For example, you can use a SWOT analysis to decide whether you should introduce a new product or service, or change your operation.

  1. Research your company, your industry, and your market

Before you begin your SWOT analysis, there is a need to do some research to understand your company, industry, and market. Gain diverse perspectives in conversation with your employees, business partners, and customers. Do market research and get to know your competitors.

  1. List your company’s strengths

The first step is to identify the strengths of your company and list that you think are right. Examples can be human resources, financial resources, location of your company, cost advantages, and competitiveness.

At this point in the SWOT analysis, the list need not be final. All ideas and ideas are encouraged. In step 7 the list is prioritized.

  1. List your company’s weaknesses

List the things in your company that you consider to be weaknesses (i.e., you put your company at a disadvantage for others). Weaknesses can be the lack of new products or customers, absenteeism of employees, a lack of intellectual property, falling market share, and market distance.

Be sure to address the weaknesses addressed in your SWOT analysis. A list of weaknesses can show how your business will grow over time. If you review a SWOT analysis a year later, you may find that your weaknesses have been fixed. While you may find new weaknesses, the fact that the old ones have disappeared is a sign of progress.

  1. List your potential business opportunities

Think about potential external opportunities for your company. These don’t reflect your internal strengths and aren’t necessarily specific – an opportunity to one aspect of your business may pose a threat to another (e.g., you might consider launching a new product to keep up with consumer trends, but Your competition may already have a similar product). Remember, but for SWOT analysis, the same element should not be included as opportunity and threat.

Opportunities can be new technology, training programs, partnerships, a diversified market, and a change of government.

  1. List the potential threats to your business

List the external factors that could pose a threat or problem to your business. Examples of threats can include high unemployment, increased competition, high-interest rates, and uncertainty in global markets.

  1. Establish priorities from the SWOT

When you have completed the above steps you will have 4 separate menus. Ideally, these lists can be displayed side by side so you can get an overall picture of how you are running your business and the issues to be addressed. You can then decide which topics are most important and what can be worked on later

  1. Develop a strategy to address issues in SWOT

Review your four priority lists by asking the following questions:

  1. How can we use our power to take advantage of identified opportunities?
  2. How can we use these strengths to overcome identified threats?
  3. What do we need to do to overcome identified weaknesses in order to take advantage of opportunities?
  4. How will we reduce our weaknesses to overcome identified threats?

Once you have answered these questions and finalized your listings, you can now use your SWOT analysis to develop strategies to achieve your business goals.

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