Digital Marketing and the Service Economy

Assignment Guide


Please note that the required deliverable is a digital marketing report with references. To create the report you will need to do some background research. The assignment will require an overall understanding of marketing theory, which you would have covered in your learning of the “Principles of Marketing” (first year), “Digital Marketing”, “Service Marketing” and “Marketing Communications”.

Don't use plagiarized sources. Get Your Custom Essay on
Digital Marketing and the Service Economy
Just from $13/Page
Order Essay
  Brief Checklist/Considerations
1 Some background to the topic that you are going to discuss. Context is often important to a discussion. Therefore, giving examples is critical in demonstrating your understanding of a construct, and furthering your arguments.


KEEP THIS BRIEF – Max: 250 words

You could include evidence of environmental analysis through commentary and frameworks in the appendix:

·       SWOT

·       PESTLE

·       Five Forces

2 In the introduction, what are the key points of your chosen topic? I will advise you to keep it simple and focused. I rather you discuss one or two digital marketing strategies in great detail than describing several constructs superficially. For example, social media has many tools, hence apply one or two.


Digital marketing strategies, examples:

·       SOSTAC Framework Figure 4.5, (Fahy & Jobber, 2019)

·       5S Framework

·       Six categories of digital communications tools or media channels, Figure 1.10 (Fahy & Jobber, 2019)

·       RACE Figure 1.9 (Fahy & Jobber, 2019)

3 What is being discussed in the literature today? How are these aspects in literature relevant to practice? Use examples.


See the academic reading list and core texts, i.e.

Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), pp.59-68.


Link to recent ‘real-life’ case-studies

4 There are many different theories in digital and service marketing. Do use one or two to link your arguments. For example, communication theories.


·       Segmentation, targeting and positioning

·       Refer back to NBS-5920A frameworks, i.e. ELM

5 What are your own experiences like? You are encouraged to use your own words to explain the theory and the practice side of things.


Your own critical analysis – draw from own experiences of marketing and customer experience
6 I would encourage that you use one or two contexts throughout your report. That will keep you in check and that you do not stray away from the discussion.


Service organisations – this is your context
7 You may want to include real-time marketing examples to strengthen your views and arguments. For example, the situational crisis from COVID-19.


Examples provided in lectures
8 How do you see the future of the topic that you are going to discuss with regards to digital marketing?


See lecture slides on digital/SEO trends


Undertake your own research

9 Finally, you can make assumptions if you are using secondary data to prove a point; i.e. economic climate, pace of change, competitive activity, levels of available resource etc.



10 References:  Ensure that all material, quotes, etc. are referenced in the approved manner using the Harvard citation method. An explanation of the Harvard citation method is included at the end of this assignment handout. References do not form part of the 2,500 word limit. You should concentrate on academic references, although particularly useful practitioner references from magazines and newspapers are also acceptable as part of the overall set of references. Make sure that you use Harvard Referencing















Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Home Work Stand
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Social Sciences
The write was very patient with my instructions and did their best to provide quality work according to my request.
Customer 452445, November 2nd, 2021
The writer has done an amazing job. I am very pleased!
Customer 452445, January 11th, 2022
Perfectly done. I would love to continue working with this writer thought out the 11-week course. Thank you.
Customer 452445, October 24th, 2021
Business Studies
Great Work. Very Thorough
Customer 452445, January 12th, 2022
Excellent work, thank you so much for doing this on such short notice! You're a lifesaver!
Customer 452445, January 21st, 2022
Business Studies
Paper is great. Just only needed the one reference. Thank you
Customer 452445, June 14th, 2022
Writer was cooperative and got me an A on my paper.
Customer 452445, December 23rd, 2021
Allows consistent with great work and following the instructions. Thank you for all your hard work!
Customer 452445, December 14th, 2021
Classic English Literature
Great detailed work, I am very happy with the result of this writer's work. Thank you so much for delivering my paper perfectly and way before the due date.
Customer 452445, January 19th, 2022
Human Resources Management (HRM)
Great paper and delivered on time.
Customer 452445, January 27th, 2022
Human Resources Management (HRM)
The best writer in his subject of expertise. It is reflected in the quality of the work.
Customer 452445, December 29th, 2021
It was very helpful and well thought out.
Customer 452445, January 26th, 2022
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Order your essay today and save 15% with the discount code ESSAYHELP