Competitive Strategy of Lockheed Martin Company
Lockheed is America based corporation involved in aerospace, security and defense management. Martin Marietta is the core founder. The organization’s headquarters are in Bethesda, Maryland, United States of America. The past statistics indicates that Lockheed is ever developing. In 2015, its revenue was evaluated to be 46.13 billion USD. From this, it is a clear justification that the company is making huge profits from its daily activities. However, this is not the ultimate benefit it aims at due to stiff competition Boeing Company. The secret behind the success of every firm is obtaining a large competitive edge in the market; therefore Lockheed Martin should use some offensive and defensive tactics to achieve this. The proceeding paragraphs give a detailed explanation on best defensive and offensive tactics that to adopt for continued success;