60 Strong Marketing Research Proposal Topics 2022

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If you are a student looking for a research topic in marketing, you have a variety of options. At the same time, finding an amazing and unique topic of inquiry is not easy. Luckily, here is the complete guide to writing marketing research papers with a list of great topics for all marketing fields.

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How to choose the best topic for Research in Marketing

While there are many avenues for your future research, you must keep your cool before making the final decision. The point is that while all these topics are new, exciting and useful, not every idea fits your intentions. For example, you should address a topic with relevant questions and in accordance with previous research in the field.

If you are free to choose the topic of your market research, correct it. Pick a topic that interests you, make sure it’s approved by your professor, and have prospects for future investigation. This approach ensures that the results of your research make sense to you and the scientific community.

The following list of the best market research topics will make your job a lot easier. So grab one and start your hard work. Don’t forget to seek professional written advice and expert help if you need additional benefits.

Marketing research topics in management

  1. What are the new highly efficient digital marketing tools for B2B companies?
  2. What role does the e-shopping cart play in online sales?
  3. What role does China play in the online shopping world?
  4. Why has Starbucks become an internet marketing phenomenon?
  5. Can you tell a success story? For example Henry Ford and his inventions
  6. What does the term “theory of things” mean?
  7. Why can automated service interactions capture the attention of more customers?
  8. How does celebrity marketing impact ROI for brands?
  9. How can the customer experience be improved with Augmented Reality?
  10. What does return on investment (ROI) mean in management? Why is this indicator necessary for modern companies?

Marketing research topics in customer behavior

  1. How does the online chat on the website help to encourage customers to spend more?
  2. How does email affect potential customers’ purchasing decisions?
  3. Do new information technologies help customers make decisions or allow brands to manipulate their behavior?
  4. What is impulse buying and how do companies get customers to do it?
  5. Can e-CRM improve brand-customer relationships?
  6. What is sensory marketing and how does this tool affect the behavior of potential customers?
  7. How do you use social media to influence customer buying behavior?
  8. Do rewards help encourage customers to buy more things?
  9. How do gift cards and promotional codes increase sales?
  10. What is the best communication strategy for young people?

Marketing research topics in financial management

  1. What is the capital structure and how does it influence the development of the company?
  2. What are the most popular business areas for investors?
  3. How does investment banking affect the market performance of the company?
  4. What are the basic principles of investment banking in the European Union?
  5. Can foreign investments be as good and predictable as local partners?
  6. What are the indicators that make the Asian market popular with foreign investors?
  7. What are the main issues facing financial groups in emerging markets?
  8. Can multinational trade agreements have a serious impact on the development of business relationships?
  9. What is the most stable cryptocurrency nowadays?
  10. How could Britain’s exit from the European Union lead to new economic challenges in Europe?

Marketing research topics in human resource management

  1. How can the creativity of employees be increased? Is it better to start working on this skill at a young age?
  2. Does the future of a startup depend on the gender of its CEO?
  3. What is CSR and how does it affect business development?
  4. Can a company be successful without the great leadership skills of a team manager?
  5. How does organizational culture help encourage employees to do their jobs better?
  6. How can social media help an HR professional find new candidates for an open position?
  7. What are the top factors that drive an employee to leave their job?
  8. How do personal appraisals and small gifts help employers build better relationships with their employees?
  9. How do you increase employee motivation without financial treatment?
  10. What role do corporate parties play in the development of corporate culture?

Marketing research topics in supply management

  1. What are the best risk mitigation strategies in logistics management?
  2. What are the biggest supply chain challenges?
  3. What is quality management and what are its tasks? For example in engineering offices
  4. How can retail profits be increased by using modern tools?
  5. What are the main advantages and disadvantages of outsourcing to logistics service providers?
  6. How can a related ERP company bring more profit?
  7. How does the merchandise management system rely on new technologies?
  8. How does ICT affect supply chain management?
  9. Why is TQM so beneficial for brands?
  10. How can logistical risks be reduced with a private carrier?

General Marketing Topics

  1. How can customer interests change brand positioning?
  2. What are the main reasons for the buying rush?
  3. How do you test customer interaction?
  4. What are the current trends in internet marketing?
  5. What are the benefits of green marketing?
  6. What is brand awareness and how to increase it?
  7. How do you use the AB test on social media?
  8. What role does consumer perception play?
  9. How do you increase customer loyalty with a new website?
  10. How is the Lux Marketing Project promoted?

How do you prepare good research in marketing?

First of all, you need to understand this system. Marketing is a science that deals with the tools and methods of how to sell goods and services to the target audience. It uses different sales models to create a physical or emotional value of the product in the minds of potential customers. Therefore, there is an art to selling things to people who are genuinely interested in buying them.

So when you submit a topic for your market research, you’ve already started work. Remember that your topic is not only the title of the paper but also the main idea of ​​your research. While there are many options, you need the most relevant, interesting, and useful ones for your current tutorial. Here are the top steps and areas of marketing to look for in the near future.


Brand positioning or brand positioning is an area that explains how to develop a company’s name in the market and increase its popularity with potential customers. All startups must choose the appropriate positioning method before moving the company further in the market.


This area of ​​marketing focuses on developing the target audience’s interests in the company and its products. Modern marketing isn’t trying to sell any goods to anyone. On the contrary, marketers want to add value to their products that will attract buyers. This eliminates the traditional advertising of products and services since customers are also interested in qualitative and useful things.


Market segmentation is a tool that makes it possible to find real people who could be potential customers. This approach allows for the attention of users with high purchase intentions. It also helps identify the group of people who will not be interested in your proposal. So there is no need to spend time on the treatment. Because of this, the company’s marketers avoid wasting time and money on developing irrelevant audiences.

Marketing strategies

This is the general view on developing target audience interests and executing effective marketing plans. One of the largest research areas is the field of marketing strategy. You can choose any topic related to marketing strategies, e.g. B. paid advertising, relationship marketing, marketing, etc.

Marketing plan

A marketing plan is a document that contains all the theoretical and practical intentions of the company. It consists of strategy, audience analysis, key marketing tools, etc. Marketers make plans for both short-term and long-term purposes.

Internal marketing

Inbound marketing means promoting the company on social media, company blogs, personal blogs, newsletters, etc. Its great advantage is that it does not require investing a huge budget and communicating with the media on a large scale. At the same time, you can also target and appeal to all potential customers.

External Marketing

Controversial external marketing domains Tools for internal marketing. This includes TV advertising, telemarketing, phone calls, newspaper and magazine ads, etc. Although e-commerce is growing every year, outbound marketing still means a lot to many business breakfasts and lunches.


Therefore, you are lucky to have so many topics for your marketing research. With good writing and analytical skills, you will prepare awesome paper and get a high grade!

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