January 14th, 2023
Using the article passed out in class, answer the following questions:
1. What was the problem facing the New Jersey Nets?
2. How did the company address this? Detail actions the Nets took.
Be certain to incorporate concepts from the course such as awareness, salience, equity, etc. You do not need to use the specific terms but
do need to show an understanding of the concepts.
you only need to do the 3rd one
3. Having had 3 years to solidify the brand, what actions would you recommend the Nets take now, and why. 50 points 2-42 pages.
You may work with another student. Workcite any outside sources
and be certain to use appropriate in text citations.